Our Story
In 1989, NaRaYa was founded by Mr. Vassilios Lathouras and Ms. Wasna Roongsaenthong with a simple vision: to create products that combine quality, functionality, and beauty while celebrating the richness of Thai craftsmanship.
From a modest two-square-meter retail space and a small team of dedicated artisans, NaRaYa steadily earned the trust of customers through meticulous attention to detail and unwavering commitment to quality.
Today, NaRaYa has become an internationally recognized Thai brand, serving customers from around the globe. Yet despite our growth, our philosophy remains unchanged: every product should be crafted with care, designed with purpose, and made to brighten everyday life.
Because for us, success is not measured by how far we have come—but by how many lives we continue to touch along the way.
Inspired by Thai Craftsmanship
For more than three decades, NaRaYa has transformed simple moments into meaningful experiences through thoughtfully designed bags and lifestyle products.
Born in Thailand and cherished around the world, every NaRaYa creation reflects the warmth of Thai hospitality, the beauty of local craftsmanship, and our belief that everyday essentials can bring joy, confidence, and connection.
What began as a small dream has grown into one of Thailand's most beloved lifestyle brands—without ever losing the heart that started it all.
A Journey
Crafted by Heart
From a small shop in Bangkok to a globally recognized lifestyle brand, every milestone reflects our passion for quality, innovation, and the enduring spirit of Thailand.
The Beginning of a Dream
1989
Narai Intertrade Co., Ltd. was founded on 6 October 1989 by Mr. Vassilios Lathouras and Ms. Wasna Roongsaenthong. Guided by an entrepreneurial spirit and a commitment to quality, they embarked on a journey that would later redefine Thai lifestyle products.
From a Small Workshop to a Growing Vision
1993
A modest factory was established with 15 dedicated artisans and 15 sewing machines. Products were sold from a tiny two-square-meter retail space at Narai Phand, where every piece reflected care, craftsmanship, and attention to detail. What started small quickly captured the hearts of customers.
The Birth of NaRaYa
1996
The NaRaYa trademark was officially registered. Derived from the Hindi word referring to Phra Narai (Vishnu), the name was chosen for its positive meaning and ease of pronunciation across cultures—marking the beginning of a globally recognizable Thai brand.
Building a Strong Foundation
2006
As demand continued to grow, the company increased its registered capital to 90 million baht and established its headquarters on Chaengwattana Road, Nonthaburi, laying the groundwork for future expansion
Empowering Local Communities
2008
Two additional manufacturing facilities were opened in Buriram Province, creating employment opportunities and strengthening partnerships with Thai communities. This expansion reflected NaRaYa's belief that business growth should create shared prosperity.
Expanding Opportunities
2011
A new factory in Khon Kaen Province further enhanced production capabilities while extending meaningful employment to more Thai families across the country.
Connecting Thailand to the World
2016
The opening of a dedicated distribution center in Pathum Thani Province strengthened NaRaYa's ability to serve customers efficiently, supporting its growing presence both domestically and internationally.
From the Heart of Thailand to the World
Today
What began as a humble dream has grown into one of Thailand's most beloved lifestyle brands. With over 3,000 employees, collaboration with more than 4,000 skilled makers in rural communities, and customers across the globe, NaRaYa continues to celebrate the spirit of Thai craftsmanship through products crafted with heart.
Our Commitment
Quality Without Compromise
We carefully select materials and maintain rigorous quality standards to ensure every product delivers lasting value and everyday reliability.
Design for Everyday Life
We create products that balance functionality, comfort, and style—designed to adapt to the changing needs of modern living.
Empowering Communities
Through local partnerships and employment opportunities, we support thousands of Thai families and contribute to sustainable economic growth.
Celebrating Thai Identity
We proudly share Thailand's creativity, craftsmanship, and spirit with customers around the world.
Our Vision
To become a globally admired Thai lifestyle brand that inspires everyday joy through thoughtful design, exceptional quality, and meaningful social impact.
Our Mission
- To create beautifully crafted products that enrich everyday experiences.
- To uphold the highest standards of quality and value.
- To empower Thai communities through sustainable opportunities and skill development.
- To bring the warmth and creativity of Thailand to customers around the world.
- To grow responsibly while preserving the heart and authenticity that define NaRaYa.
A Message From NaRaYa
Thank you for allowing us to be part of your story.
Whether you discovered NaRaYa during your travels, received one as a thoughtful gift, or have been with us for years, your trust inspires everything we do.
As we continue our journey, we remain dedicated to creating products that carry not only your essentials, but also the care, craftsmanship, and spirit of Thailand.
NaRaYa — Crafted by Heart. Designed for Life.
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From the Heart of Thailand
Crafting Joy Through Thoughtful Design
Inspired by the richness of Thai craftsmanship and the evolving needs of modern life, NaRaYa creates products that celebrate both beauty and practicality. Every stitch tells a story of care, every detail reflects our dedication to quality, and every piece is designed to bring joy to the moments that matter most. For over three decades, we have remained committed to creating timeless companions that carry not only your essentials, but also the warmth and spirit of Thailand.
